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Paid advertising · from €99/mo
Enquiries this week, on accounts you own.
SEO builds over months; ads bring jobs now. We run Google Search, social video and pay-per-lead Local Service Ads to put your firm in front of homeowners ready to spend — all on your own ad accounts, so the spend, the data and the asset stay yours.
What's included
Every campaign runs on your own Google and Meta ad accounts — you own them outright. Setup and management fees are separate from your ad spend, so you always see exactly where the money goes.
Google Search ads
€300 setup, €249/mo + ad spend
Your firm at the very top of Google the moment someone searches for your service in your area. We build and manage the campaigns, write the ads and tune them weekly so your budget chases ready-to-buy homeowners, not tyre-kickers.
Facebook & Instagram video ads
€500 setup, €299/mo + ad spend
Short, scroll-stopping video of your finished work put in front of homeowners in your area who aren't searching yet but are about to. This is how you create demand and stay top of mind before a project even starts.
Google Local Service Ads
€200 setup, €99/mo pay-per-lead
The Google Guaranteed badge at the top of the page, where you pay per lead rather than per click. For the right trades it's the most efficient paid channel there is — you're charged when a homeowner actually contacts you.
Why it matters for builders
Ranking organically is the long game and worth doing — but it doesn't fill next month's calendar. Paid advertising does. When a homeowner searches for an extension builder today, the top results are paid, and the firm sitting there gets the enquiry while everyone else waits to climb the rankings. Because a single building job is worth tens of thousands, even a relatively expensive lead pays for itself many times over — the maths works far more easily for construction than for low-ticket trades. The piece most builders get wrong is ownership: agencies that run ads inside their own accounts hold your data hostage. We do the opposite. Everything runs on your accounts, so you keep the campaign history, the audience data and full visibility — and you can walk away with all of it any time.
Questions builders ask us
Whose ad account does the spending go through?
Yours. The ads run on your own Google and Meta ad accounts — you own them, you can see every euro of spend in real time, and if you ever leave us the account, the history and the data stay with you. We never put your campaigns inside an account you can't access or take with you.
What's the difference between Search ads and Local Service Ads?
Search ads put a text ad at the top of Google and you pay each time someone clicks, whether or not they get in touch. Local Service Ads show the Google Guaranteed badge above those and you pay per lead — only when a homeowner actually calls or messages. Search ads give you more control over messaging; Local Service Ads are often more efficient because you're paying for contacts, not clicks. Many builders run both.
Why run video ads if homeowners aren't searching for a builder yet?
Search ads only catch people who are already looking — but most of your future customers don't know they're ready yet. Video of your finished projects on Facebook and Instagram puts your work in front of homeowners in your area before they start searching, so when the kitchen finally needs doing, you're the name they already trust. It fills the pipeline rather than just skimming today's demand.
Get in front of homeowners ready to spend.
Send a quick WhatsApp with your trade, your areas and a rough monthly budget. We'll tell you straight which channel would work hardest for you — no hard sell.